In 2008 we had an opportunity to work on a interesting project with the creator of the Moonjoos line of vodka jellos.
Aidan wanted to create an experience site where the legend of the brand could be developed. So working with our friends Digitalus we set to and devised a world on the dark side of the moon where men were tempted by beautiful maidens on earth, kidnapped and then set to work as slaves of the Moonjoos Corporation, mining, distilling and packaging the famous Moonjoos brand of vodka jellies.
For the past 18 months we’ve worked with the Nelson Marlborough Institute of Technology to help them create a large number of interactive animations for their Aeronautical Engineering courses. We’ve posted stills of a few of our favourite models below so that you can appreciate the quality and attention to detail in each animation.
Students enjoy being able to interact directly with each model and are able to visualise the functions in a step by step and hands on approach. They can switch individual groups of lights on and off in aircraft, watch an animated character demonstrate airtraffic signals or see how heat affects different metals by lighting their own virtual bunsen burner.
We always enjoy the inevitable challenges that occur when creating media to display on unusual screens or surfaces. So when one of our international clients who had just undergone a rebrand asked us to repurpose video asset for use on the eight story high NASDAQ Marketsite Tower in New Yorks Times Square we jumped at the opportunity.
The screen measures 1,000 square metres and uses more than 18 million LEDs on a display with a top resolution of 1280×1824. Compare that with the TSB Bank 40 square metre screen that we built and operated and you get a idea of the sheer size of the sign. As you can see from the short video above, not only is the aspect ratio quite unique but we also had to plan for the windows which this massive digital sign is built around.
Fortunately its less of an issue than you’d think, as NASDAQ provides After Effect templates which help to provide a guide. Since we had originated the initial video in 720P it was quite easy to conform to the aspect ratio without losing detail. It was pretty cool to be able to watch the result via live webcam and see our work displayed in real time on the other side of the world.
The video was shot on XDCAM EX using the Letus Ultimate and Nikon 35mm lenses, actors were filmed in downtown Wellington, at Kaitoke Regional Park and on a greenscreen in our studio. The asset was taken from the brand video that we initially worked on. Nicci Lock from Film Wellington was a great help with securing location permissions.
Beautifully filmed by Scottie Mckinnon of Stoney River Studios with graphics by Phonam Gatela-Garcia. Scottie used an EX3 with a Letus and Nikon 35mm film lenses including tilt shift to recreate the colour and energy of the now legendary WOMAD festivals held annually in the TSB Bowl of Brooklands.
