With another successful Americarna event done and dusted we thought it a good opportunity to look back on one of the more interesting campaigns that we’ve been involved with – the Miss Americarna 2008 competition.
At the inaugural event a year earlier the organisers had simply handpicked a girl to appear as the public face of the event, in 2008 they wanted to encourage more participation both from the applicants and the public. A competition presented a great way to achieve this and also raise awareness of the event 6 months out so it was decided to advertise for contestants and then allow the public to vote using the website and SMS based texting. Proceeds from the texts would go to the SPCA.
Momentum has a number of years experience with the installation, ongoing development and content creation for digital signage networks. As an example in 2005 we approached the TSB Bank about a digital signage network across their network of branches, and offered to work alongside them to manage the installation, help-desk, and the creation of content.
After gauging their initial interest, we set up a demonstration to showcase the hardware (screens and software), plus some digital content in the Banks house style.
Jen Hui Liao’s Self-Portrait Machine is a device that takes a picture of the sitter and draws it but with the model’s help. The wrists of the individual are tied to the machine and it is his or her hands that are guided to draw the lines that will eventually form the portrait.
In 2005 a group of us like minded ‘dreamers’ were sitting in Govett Quilliam’s boardroom participating in a demo of NEC’s latest wiz bang interactive LCD screens and software, and Colleen Tuuta asks ‘how big do those TV’s get, and do they come with a truck, and what about a satellite’. This was the start of a really challenging and interesting journey, to see if we could indeed get a BIG TV on wheels for the Taranaki community.