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	<title>Momentum Studios Blog</title>
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	<link>http://www.momentumstudios.co.nz/blog</link>
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		<title>Mataatua &#8211; the house that came home</title>
		<link>http://www.momentumstudios.co.nz/blog/?p=962</link>
		<comments>http://www.momentumstudios.co.nz/blog/?p=962#comments</comments>
		<pubDate>Tue, 18 Oct 2011 10:14:25 +0000</pubDate>
		<dc:creator>Ant</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.momentumstudios.co.nz/blog/?p=962</guid>
		<description><![CDATA[We appreciated working with Ngati Awa in Whakatane to assist the iwi to tell the true tale of the adventures of their famous Wharenui Mataatua, a beautiful carved meeting house which was taken by the New Zealand Government in the 1890&#8242;s and sent across the world to be displayed at various British Empire exhibitions in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=897" onclick="" rel="attachment wp-att-897"><img class="alignnone size-full wp-image-897" title="3" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/3.jpg" alt="" width="580" height="326" /></a></p>
<p>We appreciated working with Ngati Awa in Whakatane to assist the iwi to tell the true tale of the adventures of their famous Wharenui Mataatua, a beautiful carved meeting house which was taken by the New Zealand Government in the 1890&#8242;s and sent across the world to be displayed at various British Empire exhibitions in Australia and the UK. Here are a few screens from the film and a condensed version of the story.</p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=898" onclick="" rel="attachment wp-att-898"><img class="alignnone size-full wp-image-898" title="4" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/4.jpg" alt="" width="580" height="326" /></a></p>
<p>Scripted by Virginia Winder and narrated by Pouroto Ngaropo the story begins in the 1870s. To a time when the people of Ngati Awa are struggling to hold on to land, to life, and to hope.</p>
<p>They are reeling from land confiscations by the Crown and, epidemics of introduced illnesses such as typhoid, whooping cough and measles have taken the lives of many Ngati Awa, especially the children.</p>
<p><span id="more-962"></span></p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=900" onclick="" rel="attachment wp-att-900"><img class="alignnone size-full wp-image-900" title="6" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/6.jpg" alt="" width="580" height="326" /></a></p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=901" onclick="" rel="attachment wp-att-901"><img class="alignnone size-full wp-image-901" title="7" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/7.jpg" alt="" width="580" height="326" /></a></p>
<p>The area is under military surveillance and 33 of the iwi’s men have been imprisoned in Auckland.</p>
<p>In these turbulent times, an idea is born to build a carved meeting house to celebrate the ancestors of Ngati Awa and to unite all the tribes of Mataatua, the great waka that landed at Whakatane more than 700 years ago.</p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=896" onclick="" rel="attachment wp-att-896"><img class="alignnone size-full wp-image-896" title="2" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/2.jpg" alt="" width="580" height="326" /></a></p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=899" onclick="" rel="attachment wp-att-899"><img class="alignnone size-full wp-image-899" title="5" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/5.jpg" alt="" width="580" height="326" /></a></p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=903" onclick="" rel="attachment wp-att-903"><img class="alignnone size-full wp-image-903" title="9" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/9.jpg" alt="" width="580" height="326" /></a></p>
<p>And so, with Wepiha Apanui as the master carver and architect, a beautiful wharenui is built.</p>
<div>
<p>White pine is used for the spine, and totara, dug from the Whakatane riverbed, is carved into the main figures.</p>
<p>Among these are two sets of twins – Tarakiuta and Tarakitai, and the warriors, Wahahamama and Taitimuroa – who stand on each side of the amo.</p>
<p>Mataatua is magnificent. Even by today’s standards it is huge – 24 metres long, 12 metres wide and nearly seven metres high.</p>
<p>After three years of building and carving, the wharenui is officially opened in March 1875. The celebrations continue for three days and Native Affairs Minister Donald McLean attends as a special guest.</p>
</div>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=904" onclick="" rel="attachment wp-att-904"><img class="alignnone size-full wp-image-904" title="10" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/10.jpg" alt="" width="580" height="326" /></a></p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=905" onclick="" rel="attachment wp-att-905"><img class="alignnone size-full wp-image-905" title="11" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/11.jpg" alt="" width="580" height="326" /></a></p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=906" onclick="" rel="attachment wp-att-906"><img class="alignnone size-full wp-image-906" title="12" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/12.jpg" alt="" width="580" height="326" /></a></p>
<p>Mataatua is to be a house for the Queen of England. This dedication means that if she comes to Aotearoa, she has a home at Whakatane.</p>
<div>
<p>The New Zealand Government sees other meanings in this generous tribute by a people, whose main desire is to have their imprisoned men released.</p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=907" onclick="" rel="attachment wp-att-907"><img class="alignnone size-full wp-image-907" title="13" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/13.jpg" alt="" width="580" height="326" /></a></p>
<p>So, when a carved meeting house is needed for the British Empire Exhibition in Sydney, the wharenui fit for a queen is the perfect choice.</p>
<p>Against the wishes of Ngati Awa’s vocal kuia, Mataatua is disassembled, labelled and packed into a steam ship called The Staffa, a boat small enough to fit inside the meeting house itself.</p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=908" onclick="" rel="attachment wp-att-908"><img class="alignnone size-full wp-image-908" title="14" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/14.jpg" alt="" width="580" height="326" /></a></p>
<p>Once in Sydney the wharenui is erected – but its walls are turned inside out. Instead of the carvings and tukutuku panels being protected by the body of the house, they are put on the exterior, in full view for the visitors.</p>
<p>There is no powhiri, no thought to Maori protocol, the house is simply put up – wrongly – placing the intricate woven panels and ancestral carvings of Ngati Awa at the mercy of a Sydney summer.</p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=909" onclick="" rel="attachment wp-att-909"><img class="alignnone size-full wp-image-909" title="15" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/15.jpg" alt="" width="580" height="326" /></a></p>
<p>In April 1880, after seven months of being on show, the wharenui is packed up and taken to the Melbourne International Exhibition. This runs from October 1880 to April 1881.</p>
<p>There are no photos of Mataatua at this event, so it’s not known if the house is subjected to the same inside-out treatment as in Sydney.</p>
<p>At the end of the Melbourne show, Mataatua is again packed up and taken away – all the way to London.</p>
<p>Here, the meeting house is erected in the grounds of the South Kensington Museum. Photos of the carved house show, this time, it’s put up correctly. Sometime soon after, the meeting house is dismantled and stored in the cellar of the Victoria and Albert Museum – for more than 40 years.</p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=944" onclick="" rel="attachment wp-att-944"><img class="alignnone size-full wp-image-944" title="queen" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/queen.jpg" alt="" width="580" height="326" /></a></p>
<p>Mataatua comes to light again in 1924, when it is erected for the British Empire Exhibition at Wembley.</p>
<p>And finally, the wharenui fit for a queen becomes just that.</p>
<p>During the exhibition, Queen Mary and King George visit the carved meeting house and are photographed on the front verandah.</p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=910" onclick="" rel="attachment wp-att-910"><img class="alignnone size-full wp-image-910" title="16" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/16.jpg" alt="" width="580" height="326" /></a></p>
<p>Another visitor is Maori guide Maggie Papakura, who is married to an English gentleman. She cries over the house, feeling its sorrow for standing there alone, like her, in a country far from home.</p>
<p>However, Mataatua is soon to head back to Aotearoa – but not to its home in Whakatane.</p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=945" onclick="" rel="attachment wp-att-945"><img class="alignnone size-full wp-image-945" title="otago" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/otago.jpg" alt="" width="580" height="326" /></a></p>
<p>The New Zealand Government negotiates the return of the meeting house, which is shipped to Dunedin for the South Seas Exhibition in 1925.</p>
<p>Once again Mataatua becomes a show piece, and then, behind the scenes, deals are struck and the house becomes a permanent exhibit at the Otago Museum.</p>
<p>Not once are the people of Ngati Awa asked about the future of their wharenui.</p>
<p>By this time, Mataatua is battered and need of repair – long ocean voyages, overland horse-and-dray journeys, and being repeatedly put up and pulled down have taken their toll.</p>
<p>The Otago Museum repairs the carved house, but in trying to fit the tall house into the museum, the the carvings of Ngati Awa’s ancestors are shortened – they are simply lopped off at the bottom.</p>
<p>This squat version of the majestic Mataatua sits in the Otago Museum for another 71 years, despite ongoing requests by Ngati Awa for its return.</p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=946" onclick="" rel="attachment wp-att-946"><img class="alignnone size-full wp-image-946" title="museum-otago" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/museum-otago.jpg" alt="" width="580" height="326" /></a></p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=912" onclick="" rel="attachment wp-att-912"><img class="alignnone size-full wp-image-912" title="18" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/18.jpg" alt="" width="580" height="326" /></a></p>
<p>Finally, in 1996, after years of negotiations, a Waitangi Tribunal special deed of settlement sees the release of the great carved meeting house.</p>
<p>After 117 years, the carvings – our ancestors, our tipuna – are able to come home.</p>
<p>Mataatua’s long journey is almost over.</p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=947" onclick="" rel="attachment wp-att-947"><img class="alignnone size-full wp-image-947" title="freshcarve" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/freshcarve.jpg" alt="" width="580" height="326" /></a></p>
<p>A dozen years have passed, with them the healing of wounds and the rejuvenation of our damaged wharenui.</p>
<p>Fresh carvings have been hewn under the guidance of Ngati Awa master carver Te Hau o te Rangi Tutua, who has now passed on.</p>
<p>Mataatua has been given new life by its people.</p>
<p>Now the wandering carved meeting house has risen up again in the heart of Whakatane; its turangawaewae and the place where it all began…</p>
<p><a href="http://www.momentumstudios.co.nz/blog/?attachment_id=987" onclick="" rel="attachment wp-att-987"><img class="alignnone size-full wp-image-987" title="mataatua" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2011/10/mataatua.jpg" alt="" width="580" height="296" /></a></p>
</div>
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			<wfw:commentRss>http://www.momentumstudios.co.nz/blog/?feed=rss2&#038;p=962</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A short history of CG characters in movies</title>
		<link>http://www.momentumstudios.co.nz/blog/?p=890</link>
		<comments>http://www.momentumstudios.co.nz/blog/?p=890#comments</comments>
		<pubDate>Fri, 03 Jun 2011 13:34:06 +0000</pubDate>
		<dc:creator>Ant</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.momentumstudios.co.nz/blog/?p=890</guid>
		<description><![CDATA[Lnrdshelby&#8217;s informative video charting the evolution of computer generated characters in cinema is a great watch.]]></description>
			<content:encoded><![CDATA[<a href="http://www.momentumstudios.co.nz/blog/?p=890" onclick=""><p><em>Click here to view the embedded video.</em></p></a>
<p>Lnrdshelby&#8217;s informative video charting the evolution of computer generated characters in cinema is a great watch.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.momentumstudios.co.nz/blog/?feed=rss2&#038;p=890</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Momentum Showreel 2011</title>
		<link>http://www.momentumstudios.co.nz/blog/?p=886</link>
		<comments>http://www.momentumstudios.co.nz/blog/?p=886#comments</comments>
		<pubDate>Mon, 13 Dec 2010 22:28:06 +0000</pubDate>
		<dc:creator>Ant</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.momentumstudios.co.nz/blog/?p=886</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<a href="http://www.momentumstudios.co.nz/blog/?p=886" onclick=""><p><em>Click here to view the embedded video.</em></p></a>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Helicopter Safety Briefing animations</title>
		<link>http://www.momentumstudios.co.nz/blog/?p=864</link>
		<comments>http://www.momentumstudios.co.nz/blog/?p=864#comments</comments>
		<pubDate>Sat, 30 Oct 2010 08:23:39 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Learning Tools]]></category>

		<guid isPermaLink="false">http://www.momentumstudios.co.nz/blog/?p=864</guid>
		<description><![CDATA[A selection of screen caps from an animated helicopter safety briefing video we produced for a couple of companies in the Middle East.]]></description>
			<content:encoded><![CDATA[<p>A selection of screen caps from an animated helicopter safety briefing video we produced for a couple of companies in the Middle East.</p>
<p><img class="alignnone size-full wp-image-860" title="bell412_ada_seatsfillup" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/08/bell412_ada_seatsfillup.jpg" alt="bell412_ada_seatsfillup" width="580" height="326" /></p>
<p><img class="alignnone size-full wp-image-863" title="lj01bl" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/08/lj01bl.jpg" alt="lj01bl" width="580" height="326" /></p>
<p><span id="more-864"></span></p>
<p><img class="alignnone size-full wp-image-862" title="harness01bl" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/08/harness01bl.jpg" alt="harness01bl" width="580" height="326" /></p>
<p><img class="alignnone size-full wp-image-861" title="dangerbl" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/08/dangerbl.jpg" alt="dangerbl" width="580" height="326" /></p>
<p><img class="alignnone size-full wp-image-871" title="walkcycle1bl" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/08/walkcycle1bl.jpg" alt="walkcycle1bl" width="580" height="326" /></p>
<p><img class="alignnone size-full wp-image-876" title="communicatebl" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/08/communicatebl.jpg" alt="communicatebl" width="580" height="326" /></p>
<p><img class="alignnone size-full wp-image-877" title="facebl" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/08/facebl.jpg" alt="facebl" width="580" height="326" /></p>
<p><img class="alignnone size-full wp-image-878" title="water2bl" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/08/water2bl.jpg" alt="water2bl" width="580" height="326" /></p>
<p><img class="alignnone size-full wp-image-867" title="inflatebl" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/08/inflatebl.jpg" alt="inflatebl" width="580" height="326" /></p>
<p><img class="alignnone size-full wp-image-868" title="raft1bl" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/08/raft1bl.jpg" alt="raft1bl" width="580" height="326" /></p>
<p><img class="alignnone size-full wp-image-869" title="raft2bl" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/08/raft2bl.jpg" alt="raft2bl" width="580" height="326" /></p>
<p><img class="alignnone size-full wp-image-870" title="raft3bl" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/08/raft3bl.jpg" alt="raft3bl" width="580" height="326" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.momentumstudios.co.nz/blog/?feed=rss2&#038;p=864</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Strange happenings on the dark side of the Moon</title>
		<link>http://www.momentumstudios.co.nz/blog/?p=847</link>
		<comments>http://www.momentumstudios.co.nz/blog/?p=847#comments</comments>
		<pubDate>Wed, 16 Jun 2010 08:19:11 +0000</pubDate>
		<dc:creator>Ant</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[VFX]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.momentumstudios.co.nz/blog/?p=847</guid>
		<description><![CDATA[In 2008 we had an opportunity to work on a interesting project with the creator of the Moonjoos line of vodka jellos. Aidan wanted to create an experience site where the legend of the brand could be developed. So working with our friends Digitalus we set to and devised a world on the dark side [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-836" title="moonjoos01" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/06/moonjoos01.jpg" alt="moonjoos01" width="580" height="442" /></p>
<p>In 2008 we had an opportunity to work on a interesting project with the creator of the Moonjoos line of vodka jellos.</p>
<p>Aidan wanted to create an experience site where the legend of the brand could be developed. So working with our friends Digitalus we set to and devised a world on the dark side of the moon where men were tempted by beautiful maidens on earth, kidnapped and then set to work as slaves of the Moonjoos Corporation, mining, distilling and packaging the famous Moonjoos brand of vodka jellies.</p>
<p><img class="alignnone size-full wp-image-837" title="moonjoos02" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/06/moonjoos02.jpg" alt="moonjoos02" width="580" height="435" /></p>
<p><span id="more-847"></span></p>
<p><img class="alignnone size-full wp-image-838" title="moonjoos03" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/06/moonjoos03.jpg" alt="moonjoos03" width="580" height="435" /></p>
<p>Most of the work was completed in-house with the dark moon caves and factory environments being modeled in Maya and layers built up in flash, similar to our other work with Canadian Club Whisky. Since the jellos are an RTD and targeted at the 18 to 24 year old market we decided to base the experience around a set of games.</p>
<p>As a slave you have to complete a series of tasks, firstly mining the rare moon rock for the secret ingredients, then mixing them correctly, before working in the packaging room distributing the product around the world. All the time you are cajoled and harrassed by the moon maiden who has become an evil slave driver with a particularly sharp tongue.</p>
<p><img class="alignnone size-full wp-image-839" title="moonjoos05" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/06/moonjoos05.jpg" alt="moonjoos05" width="580" height="435" /></p>
<p><img class="alignnone size-full wp-image-840" title="moonjoos06" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/06/moonjoos06.jpg" alt="moonjoos06" width="580" height="435" /></p>
<p><img class="alignnone size-full wp-image-841" title="moonjoos07" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/06/moonjoos07.jpg" alt="moonjoos07" width="580" height="435" /></p>
<p><img class="alignnone size-full wp-image-843" title="moonjoos09" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/06/moonjoos09.jpg" alt="moonjoos09" width="580" height="435" /></p>
<p>Once all tasks are completed you end up in the bar where you learn how to consume the jellos and presumably have achieved a rank worthy of being released back to earth.</p>
<p>The site received a lot of attention, statistics showed many game players from Asia and China in particular. It was shortlisted in the top five of the animation category of the 2008 Pixel Awards alongside our heroes Firstborn and Big Spaceship. It was eventually pipped by Firstborn&#8217;s Microsoft Zune Journey.</p>
<p><img class="alignnone size-large wp-image-842" title="moonjoos08" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/06/moonjoos08-580x435.jpg" alt="moonjoos08" width="580" height="435" /></p>
<p><img class="alignnone size-full wp-image-844" title="moonjoos10" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/06/moonjoos10.jpg" alt="moonjoos10" width="580" height="435" /></p>
<p><img class="alignnone size-full wp-image-845" title="moonjoos11" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/06/moonjoos11.jpg" alt="moonjoos11" width="580" height="435" /></p>
<p><img class="alignnone size-full wp-image-846" title="moonjoos12" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/06/moonjoos12.jpg" alt="moonjoos12" width="580" height="435" /></p>
<p><a href="http://www.moonjoos.com/flash/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.moonjoos.com');" target="_blank">Go play and enjoy Moonjoos here</a></p>
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		<title>Interactive learning animations</title>
		<link>http://www.momentumstudios.co.nz/blog/?p=685</link>
		<comments>http://www.momentumstudios.co.nz/blog/?p=685#comments</comments>
		<pubDate>Sat, 12 Jun 2010 07:28:45 +0000</pubDate>
		<dc:creator>Ant</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Learning Tools]]></category>

		<guid isPermaLink="false">http://www.momentumstudios.co.nz/blog/?p=685</guid>
		<description><![CDATA[For the past 18 months we&#8217;ve worked with the Nelson Marlborough Institute of Technology to help them create a large number of interactive animations for their Aeronautical Engineering courses. We&#8217;ve posted stills of a few of our favourite models below so that you can appreciate the quality and  attention to detail in each animation. Students [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-731" title="centifuge" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/03/centifuge.jpg" alt="centifuge" width="580" height="436" /></p>
<p>For the past 18 months we&#8217;ve worked with the Nelson Marlborough Institute of Technology to help them create a large number of interactive animations for their Aeronautical Engineering courses. We&#8217;ve posted stills of a few of our favourite models below so that you can appreciate the quality and  attention to detail in each animation.</p>
<p><img class="alignnone size-full wp-image-750" title="propellor" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/03/propellor.jpg" alt="propellor" width="580" height="436" /></p>
<p><img class="alignnone size-full wp-image-752" title="lights" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/03/lights.jpg" alt="lights" width="580" height="434" /></p>
<p>Students enjoy being able to interact directly with each model and are able to visualise the functions in a step by step and hands on approach. They can switch individual groups of lights on and off in aircraft, watch an animated character demonstrate airtraffic signals or see how heat affects different metals by lighting their own virtual bunsen burner.</p>
<p>More pictures after the jump.</p>
<p><span id="more-685"></span></p>
<p><img class="alignnone size-full wp-image-694" title="thrust_reversal" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/03/thrust_reversal.jpg" alt="thrust_reversal" width="580" height="436" /></p>
<p><img class="alignnone size-full wp-image-732" title="supersonic" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/03/supersonic.jpg" alt="supersonic" width="580" height="435" /></p>
<p><img class="alignnone size-full wp-image-688" title="combo_2" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/03/combo_2.jpg" alt="combo_2" width="580" height="663" /></p>
<p><img class="alignnone size-full wp-image-686" title="bernoullis" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/03/bernoullis.jpg" alt="bernoullis" width="580" height="436" /></p>
<p><img class="alignnone size-full wp-image-754" title="attitude" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/03/attitude.jpg" alt="attitude" width="579" height="434" /></p>
<p><span style="font-family: Arial, 'Times New Roman', 'Bitstream Charter', Times, serif;"><span style="font-size: small;"><img class="alignnone size-full wp-image-687" title="combo_1" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/03/combo_1.jpg" alt="combo_1" width="580" height="663" /></span></span></p>
<p><span style="font-family: Arial, 'Times New Roman', 'Bitstream Charter', Times, serif;"><span style="font-size: x-small;"><br />
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		<title>A roundup of animation, vfx and tech news</title>
		<link>http://www.momentumstudios.co.nz/blog/?p=789</link>
		<comments>http://www.momentumstudios.co.nz/blog/?p=789#comments</comments>
		<pubDate>Sun, 30 May 2010 22:12:52 +0000</pubDate>
		<dc:creator>Braden</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[VFX]]></category>

		<guid isPermaLink="false">http://www.momentumstudios.co.nz/blog/?p=789</guid>
		<description><![CDATA[The process of 3D Animation is magical and obscure to the general public and often even some of our clients. This humorous video is an entertaining watch and goes a long to help explain the process. The problem with 3D animation appearing so bewitching and almost anything being possible, is that people don&#8217;t understand certain [...]]]></description>
			<content:encoded><![CDATA[<p>The process of 3D Animation is magical and obscure to the general public and often even some of our clients. This humorous video is an entertaining watch and goes a long to help explain the process.</p>
<a href="http://www.momentumstudios.co.nz/blog/?p=789" onclick=""><p><em>Click here to view the embedded video.</em></p></a>
<p>The problem with 3D animation appearing so bewitching and almost anything being possible, is that people don&#8217;t understand certain 3D workflows can be extremely linear, and therefore certain things cannot be adjusted after the fact, without losing a great amount of work<span> </span>(this video is highly simplified, but it presents a few of these issues clearly).<br />
<span id="more-789"></span><br />
The Foundry, developers of <a href="http://www.thefoundry.co.uk/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.thefoundry.co.uk');">Nuke</a>, have purchased<span> </span><a href="http://www.thefoundry.co.uk/pkg_overview.aspx?ui=3366FFA1-E59B-4772-9BB3-94F496491576" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.thefoundry.co.uk');">Mari</a> from Weta. Mari is an extremely scalable painting application, including highly complex deforming meshes, that was built in tandem with the production of Avatar, and allowed the dense world to be realised. Interestingly Weta will still develop features for this product, so the two builds will continually merge at given dates. The Foundry know how to build products, by jump starting development by purchasing them after being rigorously developed and tuned on full scale Hollywood blockbuster films. Nuke was originally created by Digital Domain and used on many of their films in the 90s, and in the last decade. Mari is targeted for public release on Windows<span> </span>and Linux 64bit platforms.<span> </span>Article by<a href="http://features.cgsociety.org/story_custom.php?story_id=5670 " onclick="javascript:pageTracker._trackPageview('/outbound/article/features.cgsociety.org');">CGSociety here</a>, and video interview by <a href="http://media.fxguide.com/fxguidetv/fxguidetv-ep078.mov" onclick="javascript:pageTracker._trackPageview('/outbound/article/media.fxguide.com');">fxPhd here</a>.</p>
<p><img class="alignleft size-full wp-image-810" title="blogbraden_mari_01" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/05/blogbraden_mari_01.jpg" alt="blogbraden_mari_01" width="580" height="312" /></p>
<p><a href="http://www.youtube.com/watch?v=diTpeYoqAhc&amp;feature=player_embedded" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.youtube.com');"></a></p>
<p><a href="http://www.youtube.com/watch?v=diTpeYoqAhc&amp;feature=player_embedded" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.youtube.com');"> </a></p>
<p><a href="http://www.youtube.com/watch?v=diTpeYoqAhc&amp;feature=player_embedded"><br />
Google enters a new market</a>, the home media<span> </span>box, as a new front against competitors with products such as Apple TV, Tivo, Windows Media Center, and many others. Google&#8217;s main differentiating aspect to their product, is their expertise with search and vast video libraries.<br />
<a href="http://www.billbuxton.com/buxtonAliasVideos.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.billbuxton.com');"></a></p>
<p><a href="http://www.billbuxton.com/buxtonAliasVideos.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.billbuxton.com');">Here is some</a> interesting research by <a href="http://en.wikipedia.org/wiki/Alias_Systems_Corporation" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">Alias-Wavefront </a><span> </span>(now owned by Autodesk) from the late nineties. <a href="http://www.youtube.com/watch?v=Ov8VbxyQ8Yc" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.youtube.com');">The Boom Chameleon</a> running Maya software, is a motion capture device with screen. This could be recreated in a much more portable way these days, if a light version of Maya were created for the iPad, or similar device. The iPad could be used on movie sets, to check out virtual sets, and make simplistic layout changes. This would be a very inexpensive way for many different departments to check out a set before it is built, or fully developed as a virtual set. More Boom Chameleon <a href="http://www.youtube.com/watch?v=t60JccjN_z0" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.youtube.com');">here</a> and <a href="http://www.youtube.com/watch?v=DAlx5ey3YIc" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.youtube.com');">here.</a></p>
<a href="http://www.momentumstudios.co.nz/blog/?p=789" onclick=""><p><em>Click here to view the embedded video.</em></p></a>
<p>Recently I have seen Bill Buxton (in the previous Alias Videos ) pop up in some<a href="http://www.youtube.com/watch?v=Pqy1QOsJnj0 " onclick="javascript:pageTracker._trackPageview('/outbound/article/www.youtube.com');"> Microsoft research demo&#8217;s</a>, regarding natural user interfaces, this guy is a genius and a brilliant speaker. I wonder when the public is going to see a mainstream product from Microsoft to show the results of their research. Microsoft have great tech, they just aren&#8217;t very quick at turning it into commercial products.</p>
<p>Project Natal is looking good (CES 2010 Video <a href="http://www.gametrailers.com/video/ces-10-xbox-360/60794  " onclick="javascript:pageTracker._trackPageview('/outbound/article/www.gametrailers.com');">here</a>, and <a href="http://www.gametrailers.com/video/ces-10-project-natal/60522  " onclick="javascript:pageTracker._trackPageview('/outbound/article/www.gametrailers.com');">here</a>), but come on Microsoft when are you going to give it a real name (Project Birth), not a code name? Playstation Move is the perfect name for Sony&#8217;s motion control device &#8211; the name is important.<span> </span>Playstation Move <a href="http://www.gametrailers.com/video/kevin-butler-sony/63351  " onclick="javascript:pageTracker._trackPageview('/outbound/article/www.gametrailers.com');">preview here</a> and excellent <a href="http://www.gametrailers.com/video/motion-control-playstation-move/64960  " onclick="javascript:pageTracker._trackPageview('/outbound/article/www.gametrailers.com');">development diary here</a>.</p>
<p><strong>Microsoft Office Labs 2019 Vision Montage</strong></p>
<p><strong><span style="font-weight: normal;">This is very cool and most of the technology is quite probable at some point.</span></strong></p>
<a href="http://www.momentumstudios.co.nz/blog/?p=789" onclick=""><p><em>Click here to view the embedded video.</em></p></a>
<p><a href="http://www.youtube.com/watch?v=mkAfTHtRIwU&amp;feature=player_embedded  " onclick="javascript:pageTracker._trackPageview('/outbound/article/www.youtube.com');">Microsoft Project Gutav</a> is another Microsoft Research group experimenting with advanced painting software. Hopefully one day available in a portable tablet! If your interested in Microsoft&#8217;s other natural input technologies,<a href="http://www.microsoft.com/surface/en/us/Pages/Experience/Videos.aspx  " onclick="javascript:pageTracker._trackPageview('/outbound/article/www.microsoft.com');"> Microsoft Surface</a> is worth checking out &#8211; a large multi-touch, multi-person surface designed for large commercial clients. Though much of Microsoft&#8217;s Surface technology could also be directly applicable to a portable tablet.</p>
<p>Oh and if anyone thinks Microsoft copied Apple regarding touch based interfaces, research has been on going world wide for decades by many companies. Besides Microsoft actually released Microsoft Surface one month before the iPhone, Apple&#8217;s first touch device. The first iteration of MS Surface had all the same functionality and more as the iPhone, regarding touch control interface innovations &#8211; Microsoft just focused on the business market. Also Microsoft have fully implemented touch interaction natively in Windows 7, with OSX currently having no touch support.</p>
<p>Talking about future technology, here is the<a href="http://www.youtube.com/watch?v=PcmtDAVM-3A&amp;feature=related  " onclick="javascript:pageTracker._trackPageview('/outbound/article/www.youtube.com');"> Playstation 9 </a>preview video &#8211; yep pretty extreme.</p>
<p><img class="alignleft size-full wp-image-807" title="blogbraden_ps9_01" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/05/blogbraden_ps9_01.jpg" alt="blogbraden_ps9_01" width="580" height="312" /></p>
<p>What&#8217;s the biggest video game development blunder ever? Duke Nukem Forever and it&#8217;s nightmarish production. <a href="http://www.wired.com/magazine/2009/12/fail_duke_nukem/all/1 " onclick="javascript:pageTracker._trackPageview('/outbound/article/www.wired.com');">This article</a> explains in a detailed chronological manner, what went so wrong, leading to a twelve year development cycle, and the eventual demise of 3D Realms &#8211; a great lesson in how not to make a game.</p>
<p><img class="alignleft size-full wp-image-806" title="blogbraden_dukenukem_01" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/05/blogbraden_dukenukem_01.jpg" alt="blogbraden_dukenukem_01" width="580" height="312" /></p>
<p>Marc Petit, Senior Vice President of the Media and Entertainment Division of Autodesk gives a <a href="http://area.autodesk.com/blogs/mpetit/autodesk_toronto_tour" onclick="javascript:pageTracker._trackPageview('/outbound/article/area.autodesk.com');">tour of the Toronto office</a> where Autodesk Maya, Mudbox, Alias and Sketchbook are created. Also for Max, Softimage, and Motion Builder users, here is a video glimpse of the Montreal office &#8211; which was once a ship building warehouse!</p>
<p><a href="http://www.sidefx.com/index.php?option=com_content&amp;task=view&amp;id=1678&amp;Itemid=" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.sidefx.com');">Wickedly realistic Porsche commercial</a>, celebrating Porsche&#8217;s 60th Anniversary, showing a family tree of cars. SideFX Houdini used for rendering, effects, and car rigging. Traditionally Houdini has been a weak modelling application, because of it&#8217;s procedural workflow being cumbersome, and lack of specialist modelling tools &#8211; so It would be interesting to know if Houdini was used for modelling.</p>
<p><a href="http://www.momentumstudios.co.nz/blog/?p=789" onclick=""><p><em>Click here to view the embedded video.</em></p></a>Do you want to know how a 2D film can be converted into 3D film, like Alice in Wonderland? Or just curious about 3D films in general? <a href="http://www.slate.com/id/2243118/?fro m=rss" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.slate.com');">Here is an overview </a>of the process. “In any case, not every 3-D director agrees that conversion works just as well. James Cameron, for one, has criticized Tim Burton for using this approach in his upcoming feature, Alice in Wonderland: “It doesn’t make any sense to shoot in 2-D and convert to 3-D.”</p>
<p><img class="alignleft size-full wp-image-812" title="blogbraden_aliceinwonderland_01" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/05/blogbraden_aliceinwonderland_01.jpg" alt="blogbraden_aliceinwonderland_01" width="580" height="312" /></p>
<p><a href="http://www.nytimes.com/2010/05/27/technology/27apple.html?src=busln" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.nytimes.com');">The competition between Microsoft and Apple has entered a new era</a>, Apple&#8217;s market value exceeds Microsoft &#8216;s slightly for the first time &#8211; with Google trailing not a insurmountable distance behind. Intriguing given the fact Microsoft makes more revenue(x1.5) and profit (x3) than Apple. Market value represents shareholders perception on the company&#8217;s potential. Hopefully Apple keeps delivering, otherwise<span> </span>market value (share price) decreases. Competitors like Microsoft have time to react, and spend up large on innovation using larger built up cash reserves. Microsoft has fantastic research teams, producing amazing technologies they just need to focus on building products<span> </span>that encapsulate these. Great news for consumers, everything in the computer world will speed up a bit more&#8230;</p>
<p>See graph below for revenue comparisons, interesting Sony makes a lot of revenue&#8230;I bet that doesn&#8217;t equate to the most profit &#8211; televisions and electrical equipment must cost a lot to build, unlike replicating software. Also worth noting that with Windows 7 released this year, Microsoft will see a nice bump back up to higher revenue this year. Windows 7 has become the fastest selling operating system of all time.</p>
<p><img class="alignleft size-full wp-image-805" title="blogbraden_microapplesony_01" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/05/blogbraden_microapplesony_01.jpg" alt="blogbraden_microapplesony_01" width="580" height="312" /></p>
<p>Oh and poor Steve Jobs (in relation to Bill Gates)<a href="http://www.appleinsider.com/articles/10/05/18/steve_jobs_missed_out_on_10_billion_from_stock_options_adjustment.html   " onclick="javascript:pageTracker._trackPageview('/outbound/article/www.appleinsider.com');"> misses his chance to make 10 billion dollars</a>.</p>
<p><img class="alignleft size-full wp-image-804" title="blogbraden_stevejobsapple_01" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/05/blogbraden_stevejobsapple_01.jpg" alt="blogbraden_stevejobsapple_01" width="580" height="364" /></p>
<p><a href="http://www.time.com/time/magazine/article/0,9171,1990803-1,00.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.time.com');">&#8220;Trouble in the Boom Times&#8221;</a>, an enlightening overview of the nature of business and competition amongst Hollywood visual effects studios &#8211; a very rare article for the mainstream media to cover. Lee Stranham, a writer for The Huffington Post, and experienced production artist for feature films, has written an <a href="http://www.huffingtonpost.com/lee-stranahan/open-letter-to-james-came_b_451922.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.huffingtonpost.com');">open letter</a> to James Cameron regarding these issues and more, in an endeavour to broaden the awareness.</p>
<p>Also worth noting, since both these articles don&#8217;t mention it, is that it is very common in Hollywood films for many artists and even entire effects houses to be missing from the credits &#8211; there is a predefined number of artist&#8217;s allowed in the credits. Apparently having too many artist&#8217;s makes the film reel longer, and therefore more expensive. Yet because of unions even coffee runners and helpers legally must be in the credits.</p>
<p><a href="http://www.webdesignerdepot.com/2010/02/20-years-of-adobe-photoshop/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.webdesignerdepot.com');">20 years of Photoshop</a>, an article explaining the creation and development of Photoshop, up to present day.</p>
<p><a href="http://www.maxunderground.com/the_history_of_3d_studio" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.maxunderground.com');">The History of 3D Studio Max </a>for the 20th anniversary of Max.</p>
<p>For visual effects artists, this will be of interest &#8211; Maya 2011 has been out for a month or so. Mac users finally got some love from Autodesk with a<span> </span>64 bit version, though predictably the word is that the Mac version is more buggy than the Windows version. The most significant new feature is a complete rebuild of the interface (on Mac, PC, and Linux) around the Nokia QT framework .<span> </span>Maya 2011 is a huge upgrade, probably the biggest since Maya 7, or even earlier versions.</p>
<p>This release has improvements in assets, skinning, rigging, fluids, nParticles, modelling, performance, script highlighting , auto completion, multithreading, new hypershade and colour picker design, and countless small additions and refinements. For a full list of these changes <a href="http://area.autodesk.com/blogs/cory/what_s_new_in_2011" onclick="javascript:pageTracker._trackPageview('/outbound/article/area.autodesk.com');">click here</a>, and for a review <a href="http://www.macworld.co.uk/procreative/reviews/index.cfm?reviewid=3224188" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.macworld.co.uk');">click here</a>. The main Maya homepage shows a very sparse overview of new features. I think<span> </span>Autodesk feel content enough with Maya still being the industry standard for visual effects, that they don&#8217;t bother putting much effort in showing off all their new features like other smaller companies, such as Luxology Modo, SideFX Houdini and Maxon Cinema 4D.</p>
<p><img class="alignleft size-full wp-image-801" title="blogbraden_maya2011_01" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/05/blogbraden_maya2011_01.jpg" alt="blogbraden_maya2011_01" width="580" height="364" /></p>
<p><a href="http://area.autodesk.com/smokeonmac" onclick="javascript:pageTracker._trackPageview('/outbound/article/area.autodesk.com');">Smoke 2010</a> has been released from the grip of proprietary expensive hardware, and is now available on the Mac platform &#8211; though in comparison to After Effects, this is still an expensive application! Smoke is an editing and finishing application with excellent tool sets for colour correction, 3D compositing, 3D type, keying, and effects.</p>
<p><img class="alignleft size-full wp-image-800" title="blogbraden_smoke_01" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/05/blogbraden_smoke_01.jpg" alt="blogbraden_smoke_01" width="580" height="225" /></p>
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<enclosure url="http://media.fxguide.com/fxguidetv/fxguidetv-ep078.mov" length="263109234" type="video/quicktime" />
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		<title>During the 4+ minutes it takes to watch this video, more than 100 hours’ worth of video will be uploaded to YouTube</title>
		<link>http://www.momentumstudios.co.nz/blog/?p=782</link>
		<comments>http://www.momentumstudios.co.nz/blog/?p=782#comments</comments>
		<pubDate>Sun, 09 May 2010 20:27:42 +0000</pubDate>
		<dc:creator>Ant</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.momentumstudios.co.nz/blog/?p=782</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<a href="http://www.momentumstudios.co.nz/blog/?p=782" onclick=""><p><em>Click here to view the embedded video.</em></p></a>
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		<title>Facebook app authorisation &#8211; can we steal your content?</title>
		<link>http://www.momentumstudios.co.nz/blog/?p=756</link>
		<comments>http://www.momentumstudios.co.nz/blog/?p=756#comments</comments>
		<pubDate>Sun, 02 May 2010 23:31:53 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.momentumstudios.co.nz/blog/?p=756</guid>
		<description><![CDATA[Facebook is getting saturated with various apps, the majority either mindless variants of farm, pet or city growing, or tiresome surveys/quizzes. That&#8217;s why we jumped at the opportunity to create an application that can have impact in the real world. &#8221;Giving Nature a Voice&#8221; is a Facebook based multi-petition application for Forest &#38; Bird New Zealand. [...]]]></description>
			<content:encoded><![CDATA[<p>Facebook is getting saturated with various apps, the majority either mindless variants of farm, pet or city growing, or tiresome surveys/quizzes.</p>
<p>That&#8217;s why we jumped at the opportunity to create an application that can have impact in the real world. &#8221;<a href="http://apps.facebook.com/givingnatureavoice/" onclick="javascript:pageTracker._trackPageview('/outbound/article/apps.facebook.com');" target="_blank">Giving Nature a Voice</a>&#8221; is a Facebook based multi-petition application for Forest &amp; Bird New Zealand. Their first petition was to encourage people to speak up and help prevent more mining of our conservation areas:</p>
<p><img class="size-large wp-image-768 alignnone" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/05/fab2-580x286.jpg" alt="fab2" width="580" height="286" /></p>
<p>There are existing Facebook petition apps about (eg; Causes), but they are all bloated with unnecessary extra features and weren&#8217;t able to be branded as tightly as Forest and Bird required. A custom solution was the best course forward, not only as we could design as we saw fit, but so we could learn what makes Facebook apps tick.</p>
<p><span id="more-756"></span>For obvious security reasons, Facebook has locked down how apps work &#8211; you have to authorise them before you can use them. The issue with this for app creators is conversion rates  &#8211; a user may see a Wall post that interests them, like the one below:</p>
<p><img class="size-full wp-image-766 alignnone" title="fab" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/05/fab.jpg" alt="fab" width="477" height="114" /></p>
<p>But when they click it, they get a scary looking dialogue:</p>
<p><img class="alignnone size-large wp-image-777" title="access" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/05/access-580x243.png" alt="access" width="580" height="243" /></p>
<p>This is immediately a barrier to users, many will leave the application at this point, as it seems too intrusive and they are worried that their personal information will be mined and used for dubious purposes. The recent Facebook wall spam issues won&#8217;t help to change attitudes here and I predict that its going to get progressively more difficult to use this part of the API as a way to make an app more viral. In our case we were seeking to present the user with a simple way to send the petition on to their friends.</p>
<p>So what is the solution? I wouldn&#8217;t suggest getting rid of the warning &#8211; it&#8217;s there for a good purpose, to prevent dodgy apps from collecting all your personal information.</p>
<p>There are two tactics that can be used:</p>
<p>1. Link users to the Facebook App Page rather than directly to an App. Pages require no security to access, and its very easy for someone to become a fan of a page. Another bonus here is the speed of setting up a page, less than 10 minutes in most cases &#8211; so a topical subject can have its own page within a few minutes of the news breaking. Add the app later to the page for more interactivity.</p>
<p>2. You don&#8217;t have to ask users access unless you&#8217;re actually using their Facebook data. Facebooks calls these <a href="http://wiki.developers.facebook.com/index.php/Public_Canvas_Pages" onclick="javascript:pageTracker._trackPageview('/outbound/article/wiki.developers.facebook.com');" target="_blank">Public Canvas Pages</a></p>
<p>Here&#8217;s the base link for our app:</p>
<p><a href="http://apps.facebook.com/givingnatureavoice/" onclick="javascript:pageTracker._trackPageview('/outbound/article/apps.facebook.com');" target="_blank">http://apps.facebook.com/givingnatureavoice/</a></p>
<p>You can visit this link without even being signed into Facebook. As soon as you click one of the petitions however, authorisation is required as the app needs it to see if your friend have signed, to post to your wall, etc.</p>
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		<title>Remembering Miss Americarna</title>
		<link>http://www.momentumstudios.co.nz/blog/?p=665</link>
		<comments>http://www.momentumstudios.co.nz/blog/?p=665#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:00:25 +0000</pubDate>
		<dc:creator>Tahnia</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Stills]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.momentumstudios.co.nz/blog/?p=665</guid>
		<description><![CDATA[With another successful Americarna event done and dusted we thought it a good opportunity to look back on one of the more interesting campaigns that we&#8217;ve been involved with &#8211; the Miss Americarna 2008 competition. At the inaugural event a year earlier the organisers had simply handpicked a girl to appear as the public face [...]]]></description>
			<content:encoded><![CDATA[<p>With another successful Americarna event done and dusted we thought it a good opportunity to look back on one of the more interesting campaigns that we&#8217;ve been involved with &#8211; the Miss Americarna 2008 competition.</p>
<p><img class="alignnone size-full wp-image-666" title="ma-cover" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/02/ma-cover.jpg" alt="ma-cover" width="580" height="796" /></p>
<p>At the inaugural event a year earlier the organisers had simply handpicked a girl to appear as the public face of the event, in 2008 they wanted to encourage more participation both from the applicants and  the public. A competition presented a great way to achieve this and also raise awareness of the event 6 months out so it was decided to advertise for contestants and then allow the public to vote using the website and SMS based texting. Proceeds from the texts would go to the SPCA.</p>
<p><span id="more-665"></span></p>
<p><a href="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/02/ma-web-large.jpg" onclick=""><img class="alignnone size-full wp-image-674" title="ma-web1" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/02/ma-web1.jpg" alt="ma-web1" width="580" height="1280" /></a></p>
<p>So we set to our onerous task of photographing and video the nine stunning entrants as well as designing the branding, print advertising and of the course the website where all the action would take place.</p>
<p><a href="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/02/ma-girl-large.jpg" onclick=""><img class="alignnone size-full wp-image-667" title="ma-girl" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/02/ma-girl.jpg" alt="ma-girl" width="580" height="649" /></a></p>
<p>The final line-up were featured in newspapers and posters, using traditional media to raise awareness of the campaign. Contestants were supplied with their own collateral and they proceeded to spread the word through their networks and to enlist the help of friends and colleagues to capture votes. Facebook and Bebo pages were set up and other elaborate schemes were dreamt up. The eventual winner tapped into her hometown of Moosomin, Saskatchewan in Canada and was able to generate a groundswell of support.</p>
<p>We were amazed at the ferocity of personal campaigning of some of the contestants and there was the inevitable cheating where the voting site was hacked by more than one of the contenders (well maybe their friends). Fortunately we were able to keep a track of this and the voting system was not compromised.</p>
<p><a href="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/02/ma-lineup-large.jpg" onclick=""><img class="alignnone size-full wp-image-669" title="ma-lineup" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/02/ma-lineup.jpg" alt="ma-lineup" width="580" height="231" /></a></p>
<p>The public chose the top five contestants and then judging determined the eventual winner and runnersup. Video was taken of all five and the winners video was uploaded to the internet as soon as the announcement was made. All up it was an enjoyable experience, but due to the incredible competitiveness of the contestants, one we decided not to redo in a hurry.<img class="alignnone size-full wp-image-673" title="ma-winners" src="http://www.momentumstudios.co.nz/blog/wp-content/uploads/2010/02/ma-winners.jpg" alt="ma-winners" width="580" height="353" /></p>
<p>The site with bio&#8217;s and videos of the <a href="http://www.missamericarna.co.nz" onclick="" target="_blank">nine entrants can be viewed here.</a></p>
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